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[Web Production Achievements] Brand Site for Tamron Co., Ltd.

[Web Production Achievements] Brand Site for Tamron Co., Ltd.

The overall design is stylish and dynamic, aiming to enhance the brand's value.

I was in charge of launching the brand site for Tamron, a lens manufacturer with a 70-year history. The site features a dynamic structure utilizing visuals and animations that begin with a digest movie. By effectively using social media, we aimed to strengthen branding and attract more fans through a timeline display. Additionally, to deepen understanding of the brand, we introduced Tamron products in a chronological format. Overall, we aimed to enhance brand value with a stylish and dynamic design. 【Overview】 ■ Responsibilities: Planning, design, coding, video editing ■ Category: Web production, brand site (Japanese and English) ■ Client: Tamron Co., Ltd., lens manufacturer *For more details, please refer to the PDF document or feel free to contact us.

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46. Brand site production (worldview × navigation)

46. Brand site production (worldview × navigation)

We will maintain the worldview while strengthening sales. We will create a site that deepens understanding through "exploration" while preserving brand value.

The failure of brand websites tends to polarize. On one hand, if the worldview is prioritized too much, it can lead to a state where "it's unclear what the strengths are" and "it's unclear what to look at next." On the other hand, if too many sales elements are crammed in, it can break the worldview and cause brand damage. Particularly in the manufacturing industry, where technology, quality, history, and philosophy are the sources of value, if the "order of reading" is not designed, it won't be considered in comparisons. Our service designs a navigation structure (story structure) that allows users to naturally deepen their understanding while preserving the brand's philosophy, aesthetics, and tone. As a result, there will be an increase in direct searches, document downloads, and consultations, allowing the brand and sales to coexist. ■ Provided Content (3 points) 1. Brand structure design (elements of the worldview and verbalization/order of presentation) 2. Navigation design (storyline: the more you read, the deeper your understanding) 3. Production (design/implementation/easy-to-manage CMS) Deliverables: Complete brand website (design document, wireframes, design, implementation, publication) *Please share the current URL and the "worldview you want to protect (reference sites are also acceptable)." We will propose a structure that balances the worldview and navigation.

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